One of the criteria for the success of any product is human resources.
Agree that trust is built on what can be measured by the past. By the way, there are plenty of meme-coins or little-known projects where information about the team is either absent or extremely scarce. The latter raises much more questions and, consequently, risks.
Having a good background among the founders of the product, there is a greater likelihood of recognition in the crypto community.
So, the inspirational figure behind JUP was previously a co-founder of wBTC, the largest cryptocurrency token on DEX, received wide publicity when launching his protocol.
The token price of JUP also didn't take long to rise after listing - Fig. 1.